Anup Srivastava is a New Delhi based SEO, GEO and AEO specialist with more than 13 years of experience across SEO, technical growth and, more recently, Generative Engine Optimization: the discipline of getting brands cited inside AI answers from ChatGPT, Gemini and Perplexity, not just ranked on a search results page.
- Role
- Tech & SEO leadership at ThinkROI
- Experience
- Over 13 years in SEO and digital marketing
- Focus
- SEO, GEO, AEO, LLMO, SXO
- Education
- B.Tech, Information Technology (BTEUP)
- Based in
- New Delhi, India, works with clients in Gurugram, Mumbai, Bengaluru, Mysuru and Los Angeles, USA
Background
Anup started his career in classic SEO: keyword research, on-page and technical optimization, content strategy and link building. Over more than a decade he has grown organic visibility for brands across many industries.
In recent years his focus has moved toward what search looks like after the arrival of AI Overviews, ChatGPT, Gemini and Perplexity, a world where a growing share of searches end in an AI-generated answer rather than a click. That shift connects his current tech and SEO leadership work at ThinkROI with the independent projects he runs, several of which (Artificial AI SEO, SEO Plus GEO, The LLM Wiki) exist specifically to explore and productize this transition.
He holds a B.Tech in Information Technology and is based in New Delhi, India.
Focus areas
GEO, Generative Engine Optimization
Structuring content so it gets cited and recommended directly inside AI-generated answers from ChatGPT, Gemini and Perplexity, not just ranked on a results page.
AEO, Answer Engine Optimization
Winning featured snippets and direct-answer placements across Google and other answer engines, where the goal is the answer itself rather than the click.
LLMO, LLM Optimization
Structuring and formatting content, entities, schema and clear factual claims, so large language models parse, trust and surface it accurately.
Technical and classic SEO
Crawlability, site speed, structured data, keyword and intent research, and on-page optimization for traditional Google rankings.
SXO, Search Experience Optimization
Converting the traffic that still clicks: turning search visitors into engaged users and customers.
Organic traffic can hold steady on rankings while still declining in practice, because users are getting their answer from an AI tool before ever clicking through. The fix is to treat SEO, GEO, AEO, LLMO and SXO as one connected system: audit where a brand is cited, or isn't, across AI answers, then build the content and technical foundation to close that gap.
Anup Srivastava, field note
Independent web properties
Alongside client work, Anup builds and maintains a portfolio of web properties across AI and search, media, travel, affiliate and sports. They are a working record of his output and a live test bed for AI search ideas.
Want Anup to look at your search and AI visibility?
Call or WhatsApp +91-8840146999, or send an enquiry and get a reply within one working day.
Frequently asked questions
Where is Anup Srivastava based?
New Delhi, India. He works with clients across Delhi NCR in person and with businesses in India and abroad remotely.
What does Anup Srivastava specialise in?
SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), LLM Optimization and technical SEO, plus SEO-ready website development.
How can I contact Anup Srivastava?
Call or WhatsApp +91-8840146999, email anup@anupsrivastava.com or use the enquiry form on any page.