Anup Srivastava works with saas companies on SEO, focusing on the questions software buyers, from individual users to procurement teams actually ask.
Research, comparison and alternatives questions, free trials and peer reviews; AI tools now shortlist heavily. Organic search is still the largest source of high-intent traffic for most businesses, and it feeds AI answers too.
Quick answer
- What: SEO for SaaS Companies
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Who searches in saas companies, and how they decide
The people you need to reach are software buyers, from individual users to procurement teams.
Research, comparison and alternatives questions, free trials and peer reviews; AI tools now shortlist heavily. Feature, security and pricing information must be current and specific.
| Buyer question | Content that wins it |
|---|---|
| best CRM for small business | Comparison table and criteria |
| alternatives to a popular SaaS | Comparison table and criteria |
| pricing comparison of tools | Clear steps and pricing factors |
| how to integrate tool A with tool B | Clear steps and pricing factors |
Content that tends to earn visibility in this sector: use-case and feature pages, comparison and alternatives pages, integration pages, documentation. Success is measured in trials, demos and AI recommendation share.
Is this right for you?
- A redesign or migration hurt rankings
- Your agency reports activity, not results
- You publish content but it does not rank
- You rely heavily on paid ads
- Traffic or leads from Google have stalled or fallen
What is included
SEO audit
Technical, on-page, content and authority review with prioritised fixes.
Keyword and intent map
The searches that bring buyers, grouped by intent and mapped to pages.
Conversion focus
Calls to action, forms and trust signals on pages that rank.
On-page optimization
Titles, descriptions, headings, internal links and content improvements.
Technical fixes
Crawling, indexing, speed, mobile, canonicals, redirects and structured data.
Monthly reporting
Rankings, traffic, leads and the work behind them, in plain language.
Content strategy
Service, comparison and guide content planned around buyer questions.
Authority building
Digital PR, partnerships and quality links that fit your industry.
Get a free SEO and AI visibility review
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How I work
- Discovery. Goals, offers, markets, competitors and current data.
- Audit and strategy. Find what is holding you back and agree the priorities.
- Implement. Fix, optimise and create, directly or with your team.
- Build authority. Earn mentions and links that support the pages that matter.
- Report and refine. Monthly reviews tied to leads and revenue, not vanity metrics.
SEO expert vs SEO consultant vs agency
| SEO expert / consultant | Typical agency | |
|---|---|---|
| Who does the work | The senior specialist you speak to | Often junior staff |
| Strategy | Tailored to your business | Often package-based |
| Communication | Direct | Through account managers |
| Best for | Growth-focused businesses wanting senior input | Large volume execution |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Organic leads and revenue
- Non-branded clicks
- Rankings for priority keywords
- Indexed, healthy pages
- Conversion rate from organic
Why work with Anup Srivastava
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Technical depth
A B.Tech in Information Technology and years of technical SEO mean fixes are specific, not generic advice.
Frequently asked questions
Do you have experience with saas companies?
The approach is tailored to how software buyers, from individual users to procurement teams research and decide: research, comparison and alternatives questions, free trials and peer reviews; AI tools now shortlist heavily. Specific examples and references can be discussed on a call.
How long does SEO take to work?
Technical fixes can show results within weeks. Competitive rankings and lead growth usually take three to six months, sometimes longer in tough markets.
What does SEO consulting cost?
It depends on site size, competition and how much execution you need. Audits are fixed-price and ongoing work is a monthly retainer. You get a written quote after a discovery call.
Do you guarantee first-page rankings?
No. Nobody controls Google. I commit to a clear plan, honest reporting and work focused on leads and revenue.
Do you work with my existing team or agency?
Yes. I can lead strategy and audits while your team or agency executes, or handle execution directly.
Is SEO still worth it with AI answers?
Yes. AI tools lean on pages that rank and are trusted, so good SEO is also the foundation of AI visibility.