The focus is being cited and recommended inside generated answers, not just ranking underneath them. Generative Engine Optimization (GEO) is the practice of getting your brand cited, mentioned and recommended inside answers generated by AI tools such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode.
Generative answers compress a whole results page into a few sentences and a handful of sources. Being one of those sources, or the brand the answer recommends, is the new version of ranking first.
Quick answer
- What: Generative Engine Optimization (GEO) Services
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Signs you need generative engine optimization (GEO)
- Your brand has few independent mentions outside your own website
- You want to know which sources AI tools trust in your niche
- Your best insights are locked in PDFs, videos or vague marketing copy
- AI answers describe your company inaccurately or not at all
- ChatGPT or Perplexity recommends competitors for "best" and "top" questions in your category
Scope of work
Generative visibility audit
Your brand and competitors tested on a fixed set of commercial, comparison and informational prompts across major AI tools.
Source map
The domains AI answers cite most in your category, so PR and content effort goes where it counts.
Entity and schema work
Organization, Person and Service markup plus sameAs links that connect your brand to trusted profiles.
Third-party presence
A plan for reviews, listicles, interviews, community answers and publications that AI tools draw on.
Brand fact sheet
A consistent set of facts about your company published on your site and reinforced across profiles and directories.
Content refresh cycle
Dates, figures and claims kept current, because generative engines favour fresh, verifiable information.
Citable content
Original data, clear definitions, comparison tables, statistics with sources and expert commentary that AI systems can quote.
Monthly GEO report
Citation share, mention share and sentiment for the prompt set, with the actions behind each change.
See how ChatGPT and Gemini describe your brand today
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How the engagement works
- Prompt research. Build the prompt set from sales conversations, search data and the way buyers phrase questions to AI tools.
- Audit answers and sources. Record who is cited, which sources are used and how your brand is described.
- Close fact and entity gaps. Make your brand facts consistent and machine-readable everywhere they appear.
- Create citable assets. Publish the data, comparisons and expert answers the category is missing.
- Earn mentions and re-measure. Pursue the third-party sources AI tools trust, then re-run the prompts monthly.
SEO, AEO and GEO side by side
| SEO | AEO | GEO | |
|---|---|---|---|
| Wins | Rankings and clicks | Snippets and direct answers | Citations and recommendations in AI answers |
| Main lever | Relevance and links | Answer structure | Entity trust, citable facts, third-party mentions |
| Where | Google, Bing results | Featured snippets, PAA, voice | ChatGPT, Gemini, Perplexity, Copilot, AI Mode |
| Measured by | Positions, traffic | Snippet ownership | Citation and mention share |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Citation share across the prompt set
- Brand mention and recommendation rate
- Accuracy of how AI tools describe the brand
- AI referral traffic and leads
- Number of trusted third-party sources mentioning the brand
Why work with Anup Srivastava
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Technical depth
A B.Tech in Information Technology and years of technical SEO mean fixes are specific, not generic advice.
Frequently asked questions
How is GEO priced?
Usually as an audit plus a monthly retainer, scoped to the size of the prompt set, the number of markets and how much content and PR work is needed. You get a fixed quote after the discovery call.
Can GEO results be guaranteed?
No. AI answers vary by user, location, model and day. GEO improves your odds and is measured over a fixed prompt set, so you can see the trend rather than a single lucky answer.
What does a GEO consultant actually do?
I find out where AI tools mention you and where they do not, fix the facts and technical issues that cause you to be skipped, create content worth citing and build the third-party mentions AI systems use to confirm a brand.
Is GEO only for big brands?
No. Smaller specialists often do well because AI answers favour clear, specific expertise. A niche brand with consistent facts and good third-party mentions can be recommended ahead of larger generalists.
Which AI tools matter most?
It depends on your buyers. For most businesses Google AI Overviews and AI Mode come first because of reach, then ChatGPT, then Perplexity, Gemini and Copilot. B2B and tech audiences use ChatGPT and Perplexity heavily.