Anup Srivastava works with b2b services on SEO, focusing on the questions managers and decision committees in companies buying services or software actually ask.
Long cycles with several stakeholders; research happens before sales contact, increasingly inside AI tools. Organic search is still the largest source of high-intent traffic for most businesses, and it feeds AI answers too.
Quick answer
- What: SEO for B2B Companies
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
How b2b services buyers research and decide
The people you need to reach are managers and decision committees in companies buying services or software.
Long cycles with several stakeholders; research happens before sales contact, increasingly inside AI tools. Proof matters: case studies, named methodologies, certifications and clear pricing models.
| Buyer question | Content that wins it |
|---|---|
| best B2B agencies for lead generation | Comparison table and criteria |
| how to choose an ERP vendor | Expert explanation with sources |
| alternatives to a known software provider | Direct answer with proof |
| pricing models for managed services | Comparison table and criteria |
Content that tends to earn visibility in this sector: solution pages by use case, comparison and alternatives pages, ROI calculators, thought-leadership with original data. Success is measured in qualified leads, demo requests and pipeline influenced.
When businesses call me
- A redesign or migration hurt rankings
- You publish content but it does not rank
- Your agency reports activity, not results
- Traffic or leads from Google have stalled or fallen
- You rely heavily on paid ads
Scope of work
SEO audit
Technical, on-page, content and authority review with prioritised fixes.
Keyword and intent map
The searches that bring buyers, grouped by intent and mapped to pages.
Technical fixes
Crawling, indexing, speed, mobile, canonicals, redirects and structured data.
Monthly reporting
Rankings, traffic, leads and the work behind them, in plain language.
Conversion focus
Calls to action, forms and trust signals on pages that rank.
Content strategy
Service, comparison and guide content planned around buyer questions.
Authority building
Digital PR, partnerships and quality links that fit your industry.
On-page optimization
Titles, descriptions, headings, internal links and content improvements.
Get a free SEO and AI visibility review
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How I work
- Discovery. Goals, offers, markets, competitors and current data.
- Audit and strategy. Find what is holding you back and agree the priorities.
- Implement. Fix, optimise and create, directly or with your team.
- Build authority. Earn mentions and links that support the pages that matter.
- Report and refine. Monthly reviews tied to leads and revenue, not vanity metrics.
SEO expert vs SEO consultant vs agency
| SEO expert / consultant | Typical agency | |
|---|---|---|
| Who does the work | The senior specialist you speak to | Often junior staff |
| Strategy | Tailored to your business | Often package-based |
| Communication | Direct | Through account managers |
| Best for | Growth-focused businesses wanting senior input | Large volume execution |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Organic leads and revenue
- Non-branded clicks
- Rankings for priority keywords
- Indexed, healthy pages
- Conversion rate from organic
Why work with Anup Srivastava
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Technical depth
A B.Tech in Information Technology and years of technical SEO mean fixes are specific, not generic advice.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Frequently asked questions
Do you have experience with b2b services?
The approach is tailored to how managers and decision committees in companies buying services or software research and decide: long cycles with several stakeholders; research happens before sales contact, increasingly inside AI tools. Specific examples and references can be discussed on a call.
Is SEO still worth it with AI answers?
Yes. AI tools lean on pages that rank and are trusted, so good SEO is also the foundation of AI visibility.
Do you work with my existing team or agency?
Yes. I can lead strategy and audits while your team or agency executes, or handle execution directly.
How long does SEO take to work?
Technical fixes can show results within weeks. Competitive rankings and lead growth usually take three to six months, sometimes longer in tough markets.
Do you guarantee first-page rankings?
No. Nobody controls Google. I commit to a clear plan, honest reporting and work focused on leads and revenue.
What does SEO consulting cost?
It depends on site size, competition and how much execution you need. Audits are fixed-price and ongoing work is a monthly retainer. You get a written quote after a discovery call.