Anup Srivastava works with financial services on SEO, focusing on the questions consumers and businesses comparing loans, investments, insurance and payment products actually ask.
High-trust decisions with heavy comparison and regulatory scrutiny; YMYL content is judged strictly. Organic search is still the largest source of high-intent traffic for most businesses, and it feeds AI answers too.
Quick answer
- What: SEO for Fintech Companies
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Who searches in financial services, and how they decide
The people you need to reach are consumers and businesses comparing loans, investments, insurance and payment products.
High-trust decisions with heavy comparison and regulatory scrutiny; YMYL content is judged strictly. Financial promotions are regulated; rates must be current and disclaimers clear; author expertise is essential.
| Buyer question | Content that wins it |
|---|---|
| best credit card for travel | Direct answer with proof |
| personal loan interest rates | Expert explanation with sources |
| term insurance vs ULIP | Clear steps and pricing factors |
| safest payment gateway for small business | Direct answer with proof |
Content that tends to earn visibility in this sector: product pages with clear terms, calculators, expert-reviewed guides, comparison tables. Success is measured in applications, qualified leads and trust signals.
Is this right for you?
- You rely heavily on paid ads
- Your agency reports activity, not results
- You publish content but it does not rank
- Traffic or leads from Google have stalled or fallen
- A redesign or migration hurt rankings
What is included
SEO audit
Technical, on-page, content and authority review with prioritised fixes.
Keyword and intent map
The searches that bring buyers, grouped by intent and mapped to pages.
Content strategy
Service, comparison and guide content planned around buyer questions.
Monthly reporting
Rankings, traffic, leads and the work behind them, in plain language.
Conversion focus
Calls to action, forms and trust signals on pages that rank.
On-page optimization
Titles, descriptions, headings, internal links and content improvements.
Technical fixes
Crawling, indexing, speed, mobile, canonicals, redirects and structured data.
Authority building
Digital PR, partnerships and quality links that fit your industry.
Get a free SEO and AI visibility review
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How I work
- Discovery. Goals, offers, markets, competitors and current data.
- Audit and strategy. Find what is holding you back and agree the priorities.
- Implement. Fix, optimise and create, directly or with your team.
- Build authority. Earn mentions and links that support the pages that matter.
- Report and refine. Monthly reviews tied to leads and revenue, not vanity metrics.
SEO expert vs SEO consultant vs agency
| SEO expert / consultant | Typical agency | |
|---|---|---|
| Who does the work | The senior specialist you speak to | Often junior staff |
| Strategy | Tailored to your business | Often package-based |
| Communication | Direct | Through account managers |
| Best for | Growth-focused businesses wanting senior input | Large volume execution |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Organic leads and revenue
- Non-branded clicks
- Rankings for priority keywords
- Indexed, healthy pages
- Conversion rate from organic
Why work with Anup Srivastava
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Technical depth
A B.Tech in Information Technology and years of technical SEO mean fixes are specific, not generic advice.
Frequently asked questions
Do you have experience with financial services?
The approach is tailored to how consumers and businesses comparing loans, investments, insurance and payment products research and decide: high-trust decisions with heavy comparison and regulatory scrutiny; YMYL content is judged strictly. Specific examples and references can be discussed on a call.
Do you guarantee first-page rankings?
No. Nobody controls Google. I commit to a clear plan, honest reporting and work focused on leads and revenue.
Is SEO still worth it with AI answers?
Yes. AI tools lean on pages that rank and are trusted, so good SEO is also the foundation of AI visibility.
Do you work with my existing team or agency?
Yes. I can lead strategy and audits while your team or agency executes, or handle execution directly.
How long does SEO take to work?
Technical fixes can show results within weeks. Competitive rankings and lead growth usually take three to six months, sometimes longer in tough markets.
What does SEO consulting cost?
It depends on site size, competition and how much execution you need. Audits are fixed-price and ongoing work is a monthly retainer. You get a written quote after a discovery call.