A measurement framework for AI search: what to track, how and how to report it. AI search audits and analytics measure how visible your brand is across AI answers and classic search, where competitors win, which sources AI tools cite and what that visibility is worth in traffic and leads.
You cannot manage what you do not measure. Most analytics setups do not separate AI referrals, and few teams track prompts. A clear baseline turns AI search from a worry into a plan.
Quick answer
- What: AI Search Analytics and KPIs
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Is this right for you?
- You want to know which competitors AI tools favour
- You need KPIs for an AI search programme
- Leadership asks about ChatGPT and you have no data
- AI referral traffic is lumped into "referral" or "direct"
- You do not know your AI visibility today
Scope of work
Prompt set
A fixed, documented set of buyer prompts across your products, markets and stages.
Multi-engine audit
Results from ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, recorded consistently.
Analytics setup
GA4 channel grouping and reports that separate AI referral traffic.
KPI framework
Leading and lagging indicators agreed with your team.
Executive report
Findings, priorities and a 90-day plan in plain language.
Content gap list
Topics where you have no citable page.
Source analysis
The domains and pages AI tools cite in your category, ranked by frequency.
Competitor benchmark
Mention, citation and recommendation share for you and up to five competitors.
Book a free 20-minute AI visibility review
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How the engagement works
- Define scope. Products, markets, competitors and the questions that matter.
- Build prompts. Turn buyer questions into a repeatable prompt set.
- Run and record. Collect answers and sources across engines with consistent settings.
- Analyse. Score visibility, accuracy, sentiment and sources.
- Report and plan. Prioritise actions by impact and effort.
What a good AI search report includes
| Section | Question it answers |
|---|---|
| Visibility share | How often are we present compared to competitors? |
| Accuracy | Are we described correctly? |
| Sources | Which sites shape the answers? |
| Traffic and leads | What is AI visibility worth to us? |
| Actions | What do we do next and who owns it? |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Mention share
- Citation share
- Recommendation share
- AI referral sessions and conversions
- Source coverage
Why work with Anup Srivastava
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Frequently asked questions
How do I see ChatGPT traffic in GA4?
Referrals from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com can be grouped into a custom AI channel. Some AI traffic still arrives as direct, so trends matter more than exact totals.
Is a one-time audit useful?
Yes, as a baseline and plan. Ongoing tracking shows whether the plan is working.
How many prompts are enough?
For most businesses 30 to 100 well-chosen prompts. More markets or products need more.
Can you audit my competitors too?
Yes, that is part of the benchmark: same prompts, same engines, same dates.
Are AI answers too random to measure?
Individual answers vary, so single checks are misleading. A fixed prompt set run on a schedule shows reliable trends.