Anup Srivastava works with media and publishing on AI Search visibility, focusing on the questions readers, advertisers and partners actually ask.
Content discovery through search, social, news surfaces and AI answers. When someone asks an AI tool for the best option in your category, it answers from what it has learned and what it can retrieve.
Quick answer
- What: AI Search Visibility for Media and Publishing
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Who searches in media and publishing, and how they decide
The people you need to reach are readers, advertisers and partners.
Content discovery through search, social, news surfaces and AI answers. Editorial standards, corrections policy and author transparency support trust.
| Buyer question | Content that wins it |
|---|---|
| latest news on a topic | Direct answer with proof |
| expert analysis of an event | Clear steps and pricing factors |
| guides on a subject | Comparison table and criteria |
| trusted sources for a topic | Comparison table and criteria |
Content that tends to earn visibility in this sector: topic hubs, author pages, evergreen guides, news with clear dates. Success is measured in audience growth and citations in AI answers.
Is this right for you?
- You are launching a new brand or category
- You have strong customer results but little public evidence of them
- AI tools confuse your brand with another company
- Competitors appear in "best" and "alternatives" answers and you do not
- Your products, pricing model or locations are described incorrectly
What is included
Brand perception audit
What major AI tools say about your brand, products, leadership and competitors, with errors flagged.
Citation and mention tracking
Which of your pages and which third-party sources are used when AI tools answer category questions.
Recommendation readiness
Comparison, alternatives, pricing-model and use-case content that gives AI tools a reason to recommend you.
Content licensing review
A view on which AI crawlers to allow, based on your business model.
Canonical brand facts
A single source of truth page plus consistent facts across profiles, directories, data providers and schema.
Visibility dashboard
Mentions, citations, sentiment and recommendation rate on your prompt set over time.
Get a free check of what AI tools say about your brand
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
The process, step by step
- Ask the models. Run structured prompts about your brand and category across ChatGPT, Gemini, Claude, Perplexity and Copilot.
- Trace the sources. Find where each statement, right or wrong, most likely comes from.
- Fix the record. Publish and align the facts on your site and the third-party sources that matter.
- Earn recommendations. Build the comparisons, reviews and mentions that make you a natural recommendation.
- Re-test monthly. Measure mention, citation and accuracy changes on the same prompts.
Mention, citation and recommendation
| Signal | What it means | Why it matters |
|---|---|---|
| Mention | Your brand name appears in the answer | Awareness and recall |
| Citation | Your page is linked as a source | Traffic and credibility |
| Recommendation | The answer suggests your brand for the user's need | Direct pipeline impact |
| Accuracy | Facts about you are correct | Avoids lost deals and confusion |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Mention rate for category prompts
- Recommendation rate in best and alternatives prompts
- Accuracy score of brand descriptions
- Citations of your own pages
- AI referral traffic
Why work with Anup Srivastava
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Technical depth
A B.Tech in Information Technology and years of technical SEO mean fixes are specific, not generic advice.
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Frequently asked questions
Do you have experience with media and publishing?
The approach is tailored to how readers, advertisers and partners research and decide: content discovery through search, social, news surfaces and AI answers. Specific examples and references can be discussed on a call.
Do brand mentions without links help?
Yes. For AI systems, consistent unlinked mentions on trusted sites still help establish what your brand is and what it is known for.
What is the difference between LLM SEO and GEO?
They describe the same goal from two angles. LLM SEO stresses how models understand your brand; GEO stresses being cited in generated answers. I treat them as one programme.
Should I block AI crawlers?
It depends. Blocking training crawlers may protect content, but blocking search and retrieval crawlers can remove you from AI answers. I help you choose per bot based on your goals.
Can I change what ChatGPT says about my company?
Not directly. You change it indirectly by publishing clear, consistent facts and by being described accurately on the sources these systems learn from and retrieve. Updates appear as models refresh and as search-connected answers pick up new pages.
How long until AI descriptions change?
Search-connected answers can change within weeks of new pages being indexed. Model knowledge without search changes only when models are retrained, which can take months.