Directing crawlers to the pages that matter on large sites. Technical SEO makes sure search engines can crawl, render, index and understand your site efficiently: architecture, indexing, JavaScript, crawl budget, speed, redirects, canonicals, structured data and migrations.
Great content cannot rank if it is not crawled or indexed properly. Technical problems often hide in plain sight and quietly cap the results of every other marketing effort.
Quick answer
- What: Crawl Budget Optimization
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Is this right for you?
- A JavaScript framework site with weak organic traffic
- Traffic dropped after a migration or redesign
- Pages "Discovered" or "Crawled" but not indexed in Search Console
- Thousands of low-value URLs from filters, tags or parameters
- Slow pages on mobile
Scope of work
Crawl and index audit
Full crawl, Search Console coverage analysis and log review.
Architecture plan
URL structure, navigation and internal links that put priority pages within easy reach.
JavaScript SEO
Rendering strategy for React, Next.js, Vue or Angular sites.
Structured data
Accurate JSON-LD on every key template.
Migration support
Redirect maps, pre-launch checks and post-launch monitoring.
Crawl budget control
Parameters, facets, pagination and duplicate URLs handled with canonicals, noindex or blocks.
Developer tickets
Clear, prioritised tickets your team can implement.
Performance
Core Web Vitals fixes with your developers.
Get a free technical SEO health check
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How I work
- Crawl. Crawl the site as Googlebot and compare with Search Console.
- Diagnose. Find the issues that limit crawling, indexing and ranking.
- Prioritise. Rank fixes by impact and effort.
- Implement. Work with developers or fix directly.
- Verify. Re-crawl and monitor indexing and traffic.
Common technical issues and fixes
| Issue | Typical cause | Fix |
|---|---|---|
| Crawled, not indexed | Thin or duplicate pages | Consolidate, improve or noindex |
| Slow LCP | Large images, slow server | Optimise media, caching, CDN |
| Duplicate URLs | Parameters and filters | Canonicals, parameter rules |
| Missing content for bots | Client-side rendering | Server-side rendering |
| Lost traffic after migration | Missing redirects | Full 301 map and monitoring |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Indexed valid pages
- Crawl errors
- Core Web Vitals pass rate
- Organic traffic to fixed templates
- Time to index new pages
Why work with Anup Srivastava
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Frequently asked questions
Do Core Web Vitals affect rankings?
They are a minor ranking signal but a major user-experience factor. Faster sites convert better.
Is JavaScript bad for SEO?
No, but client-side-only rendering is risky. Server-side rendering or static generation keeps content visible to all crawlers, including AI ones.
How often should a technical audit be done?
A full audit yearly and after major releases, with monthly monitoring in between.
What is the difference between technical SEO and on-page SEO?
Technical SEO deals with how the site is built and served; on-page SEO deals with the content and signals on each page. Both are needed.
Can you work with my developers?
Yes. I write clear tickets, review pull requests and test releases.