Software built for your workflows and integrations. Custom web development builds web applications, portals, progressive web apps, APIs and integrations around your business processes, with secure, scalable architecture and search-friendly public pages.
Off-the-shelf tools stop fitting as businesses grow. A well-planned custom application removes manual work, connects your systems and gives customers a better experience.
Quick answer
- What: Custom Software Development
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Is this right for you?
- You need customer or partner portals
- Teams work around spreadsheets and copy-paste
- You are building a SaaS, marketplace or booking product
- Systems do not talk to each other
- You want an app-like experience without app stores
What you get
Requirements and scope
User stories, priorities and a phased plan.
Architecture
Stack, hosting, data model and security approach.
UI and UX
Interface design tested with real users.
Frontend and backend
Modern, maintainable code with tests.
Security and performance
Authentication, permissions, backups and monitoring.
APIs and integrations
Payments, CRM, ERP, email, maps and third-party services.
Support
Maintenance, improvements and documentation.
SEO-safe public pages
Server-rendered marketing pages that search and AI tools can read.
Book a free technical scoping call
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How the engagement works
- Scope. Define the problem, users and success measures.
- Design. Architecture and interface design.
- Build in sprints. Working software every one to two weeks.
- Test and launch. Quality assurance, security checks and release.
- Support and grow. Monitor, fix and add features.
Website vs web app vs PWA
| Website | Web app | PWA | |
|---|---|---|---|
| Main purpose | Inform and convert | Let users do tasks | App-like use in the browser |
| Login | Usually no | Usually yes | Optional |
| Offline use | No | Rarely | Yes |
| SEO | Core goal | Public pages only | Needs care |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Hours of manual work saved
- User adoption
- Performance and uptime
- Defects after release
- Conversion or revenue impact
Why work with Anup Srivastava
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Frequently asked questions
Do you build MVPs?
Yes. A focused first version lets you test with users before investing in every feature.
How is pricing structured?
Fixed price for clearly scoped phases, or a monthly team arrangement for ongoing development.
Who owns the code?
You do. Code and accounts are handed over at the end of the project.
Can you integrate with my existing systems?
Usually yes, via APIs, webhooks or data exports.
Which technology do you use?
The stack is chosen for the problem: often React or Next.js on the frontend and Node.js, Laravel or Python on the backend.