Senior guidance across SEO, AI search, content, paid and social, focused on leads. Analytics and digital marketing consulting connects your channels to results: GA4 and Search Console set up correctly, clear reporting, and a marketing plan that focuses budget on what drives leads and revenue.
Most businesses have data but not answers. Clear tracking and honest reporting show where leads really come from, so you can invest with confidence.
Quick answer
- What: Digital Marketing Consultant
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
When businesses call me
- You do not trust your analytics numbers
- You need a strategy across SEO, AI search, ads and social
- Leads cannot be traced to channels
- Marketing spend is spread thin
- Reports are long but unclear
Scope of work
Tracking audit
GA4, tags, events, conversions and consent checked.
Conversion tracking
Forms, calls, WhatsApp, bookings and purchases measured.
Monthly review
Insights and actions, not just charts.
AI traffic channel
AI referrals separated from other traffic.
Budget guidance
Where to invest, test or stop.
Search Console setup
Properties, sitemaps, users and alerts configured.
Marketing strategy
Channel plan across SEO, AI search, paid, social and email.
Dashboards
Looker Studio reports with the numbers that matter.
Get a free analytics and tracking check
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
The process, step by step
- Audit tracking. Find gaps and errors.
- Fix measurement. Implement events and conversions.
- Report. Build clear dashboards.
- Plan. Agree channel priorities and targets.
- Review monthly. Adjust based on results.
Metrics that matter vs vanity metrics
| Matters | Vanity |
|---|---|
| Qualified leads | Total sessions |
| Revenue by channel | Impressions |
| Cost per acquisition | Followers |
| Conversion rate | Time on site alone |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Leads and revenue by channel
- Cost per lead
- Tracking accuracy
- Organic and AI referral growth
- Return on marketing spend
Why work with Anup Srivastava
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Frequently asked questions
Do you set up GA4 from scratch?
Yes, or audit and fix an existing setup.
Is consent mode needed?
In many markets, yes. I help configure consent so tracking is compliant.
Do you manage ads?
I advise on strategy and work with ad specialists where needed; my focus is SEO, AI search and conversion.
How often will I get reports?
Monthly by default, with dashboards available any time.
Can you track WhatsApp and phone leads?
Yes, clicks are tracked as events, and call tracking can be added if needed.