Anup Srivastava works with recruitment and hr on international SEO, focusing on the questions employers hiring and candidates seeking jobs actually ask.
Employers compare agencies and platforms; candidates search jobs and employer reviews. Expanding abroad with a single-language site rarely works.
Quick answer
- What: International SEO for Recruitment and HR
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
The recruitment and hr buying journey
The people you need to reach are employers hiring and candidates seeking jobs.
Employers compare agencies and platforms; candidates search jobs and employer reviews. Job postings must be genuine; JobPosting markup must follow guidelines.
| Buyer question | Content that wins it |
|---|---|
| recruitment agency for IT hiring | Direct answer with proof |
| executive search firms | Clear steps and pricing factors |
| HR outsourcing cost | Direct answer with proof |
| jobs in a field near me | Clear steps and pricing factors |
Content that tends to earn visibility in this sector: service and industry pages, job listings, salary guides, employer pages. Success is measured in employer enquiries and applications.
Signs you need international SEO
- hreflang errors in Search Console
- Machine-translated pages that do not convert
- The wrong country version ranks in each market
- You are planning an expansion and need a structure
- You sell abroad but get almost no organic traffic from target countries
What you get
Market prioritisation
Demand, competition and fit analysis for target countries.
Structure decision
ccTLDs, subdomains or subfolders chosen for your business and resources.
Localized keyword research
Native-language research, not translated keyword lists.
International authority
Country-relevant links, PR and listings.
Content localization
Native review of key pages, currencies, units, examples and trust signals.
Multilingual AI visibility
Consistent entity facts and answers across languages.
Get a free international SEO readiness check
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
The process, step by step
- Choose markets. Prioritise countries by opportunity and readiness.
- Design structure. Agree URL strategy, hreflang and content governance.
- Localize. Research and adapt content with native speakers.
- Launch and connect. Implement, validate and build local authority.
- Monitor by market. Track visibility, traffic and leads per country.
URL structures for international sites
| Option | Example | Strength | Trade-off |
|---|---|---|---|
| ccTLD | example.de | Strongest local signal | Separate authority per domain |
| Subfolder | example.com/de/ | Shares domain authority | Weaker local signal |
| Subdomain | de.example.com | Flexible hosting | Often treated as separate site |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Organic traffic and leads per country
- Correct country version ranking
- hreflang errors
- Localized page conversion rates
- AI visibility per language
Why work with Anup Srivastava
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Frequently asked questions
Do you have experience with recruitment and hr?
The approach is tailored to how employers hiring and candidates seeking jobs research and decide: employers compare agencies and platforms; candidates search jobs and employer reviews. Specific examples and references can be discussed on a call.
What is hreflang?
An annotation that tells search engines which language and country each page targets, so the right version shows to the right user.
Do I need local search engines?
Only in specific markets: Baidu for China, Naver for South Korea, Yandex for Russian-speaking markets. Elsewhere Google dominates.
Can you work across time zones?
Yes. I work remotely from India with overlap for European, Middle Eastern and Asian working hours and scheduled calls for the Americas.
Is machine translation enough?
Rarely for important pages. It is a useful first draft, but native review is needed for accuracy, tone and local search terms.
Should I use a separate domain for each country?
It depends on budget, brand and team. Subfolders are usually the efficient default; ccTLDs suit businesses with strong local operations.