Building the facts and connections that let search engines place your brand correctly in their knowledge graph. Entity SEO makes your business, people, products and places clearly identifiable to search engines and AI systems as distinct things with known attributes and relationships, the way a knowledge graph stores them.
Search engines and language models reason about entities, not just keywords. A brand that is clearly defined, consistently described and connected to trusted profiles is easier to show in knowledge panels, AI answers and recommendations.
Quick answer
- What: Knowledge Graph Optimization for AI Search
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
When businesses call me
- No knowledge panel appears for your brand or founder
- Your brand name is shared with another company or term
- You operate in several countries or languages
- Profiles across the web use different names, descriptions or dates
- Your experts are not connected to the company on the web
Scope of work
Entity audit
How Google, Bing and AI tools currently understand your brand, people and products.
Entity home page
A strong About or brand page that states the key facts once, clearly.
Disambiguation
Content and markup that separates your brand from similarly named entities.
Multilingual consistency
The same entity facts across language versions and regional sites.
Author entities
Expert bios and profile pages that connect people to topics and to the company.
Schema graph
Organization, Person, Product, Service and Place markup connected with @id and sameAs.
Knowledge panel support
Guidance on verification and suggesting edits where you qualify.
Profile alignment
LinkedIn, Crunchbase, social, directories and data providers updated to match.
Get a free entity check of your brand
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How the engagement works
- Inventory. List the entities that matter: brand, founders, products, locations, topics.
- Check the graph. See how engines and AI tools currently identify each one.
- Define the source of truth. Write the canonical facts and publish them on your site.
- Connect and mark up. Build the schema graph and align external profiles.
- Validate. Re-check knowledge panels, entity results and AI descriptions.
Keywords vs entities
| Keyword thinking | Entity thinking | |
|---|---|---|
| Unit | A search phrase | A real thing with attributes |
| Signals | Phrases on a page | Facts, relationships, identifiers |
| Tools | Keyword research | Schema graph, profiles, knowledge panels |
| Payoff | Rankings for phrases | Recognition across search and AI |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Knowledge panel presence and accuracy
- Consistency score across profiles
- Branded search results quality
- AI description accuracy
- Expert visibility for their topics
Why work with Anup Srivastava
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Frequently asked questions
Why does multilingual consistency matter?
If each language site describes your brand differently, engines may treat them as weaker or separate signals. Aligned facts strengthen the single entity.
Does schema alone build an entity?
No. Schema describes what is already true on your page and on the web. It works best when the facts are consistent and supported by independent sources.
What is an entity in SEO?
A uniquely identifiable thing, such as a company, person, product or place, that search engines can recognise regardless of how it is phrased.
Is this relevant for personal brands?
Very. Founders, consultants and doctors benefit from a clear Person entity linked to their company and expertise.
Can you get me a knowledge panel?
No one can promise one. Clear entity signals, consistent profiles and notable third-party coverage make one more likely, and verification lets you suggest corrections once it appears.