Turning your website into a reliable source of qualified enquiries. UI/UX design, conversion rate optimization (CRO) and landing page work turn more of your existing visitors into leads and customers through clearer messaging, better layouts, faster pages and tested improvements.
Doubling conversion rate has the same effect as doubling traffic, and it is usually cheaper. Many sites lose most visitors to unclear offers, weak trust signals and friction in forms.
Quick answer
- What: Lead Generation Website Optimization
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
When businesses call me
- Paid campaigns with expensive leads
- High bounce rate on landing pages
- Long or confusing forms
- No testing or heatmap data
- Good traffic but few enquiries
What you get
Conversion audit
Analytics, heatmaps, recordings and expert review of key journeys.
Messaging
Clear headlines, value propositions and calls to action.
Landing pages
Focused pages for campaigns, services and locations.
A/B testing
Structured tests with clear hypotheses where traffic allows.
Trust signals
Proof, credentials, guarantees and FAQs placed where doubt appears.
Design system
Reusable components that keep pages consistent.
Lead tracking
Every form, call and WhatsApp click measured.
UX improvements
Layout, navigation, forms and mobile usability.
Get a free conversion review of your key page
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
The process, step by step
- Measure. Set up tracking and gather data.
- Find friction. Identify where and why visitors drop off.
- Hypothesise. Prioritise changes by impact and effort.
- Design and test. Build improvements and test them.
- Roll out. Keep what works and repeat.
Quick wins that often lift conversions
| Area | Change |
|---|---|
| Headline | Say what you do, for whom, and the result |
| Forms | Ask only what you need now |
| Proof | Show credentials and real examples near the call to action |
| Speed | Make the first screen load fast on mobile |
| Contact | Offer call, WhatsApp and form options |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Conversion rate
- Cost per lead
- Form completion rate
- Bounce and engagement rate
- Revenue per visitor
Why work with Anup Srivastava
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Frequently asked questions
Is CRO different from UX design?
UX design shapes the experience; CRO measures and improves it against business goals. They work best together.
How much traffic do I need for A/B testing?
Reliable tests need a reasonable volume of conversions. With low traffic, expert review and user testing are more useful than split tests.
How soon will I see improvements?
Quick wins often show within weeks; testing programmes build gains over months.
Do landing pages hurt SEO?
No, if they are useful and not duplicated. Campaign-only pages can be kept out of the index.
What tools do you use?
GA4, heatmaps and session recordings, form analytics and testing tools suited to your site.