Moving to a new platform without losing data or rankings. Website migration SEO protects your rankings and traffic when you change domain, platform, URL structure, design or hosting, through careful planning, redirect mapping, pre-launch testing and post-launch monitoring.
Migrations are where years of SEO equity can be lost in a day. Most traffic losses after a relaunch come from missing redirects, blocked staging settings or changed content that nobody checked.
Quick answer
- What: Website Migration and Replatforming
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Signs you need website migration and replatforming
- URLs are changing
- Your developer has no SEO checklist
- Traffic dropped after a recent launch
- You are merging several websites
- You are planning a redesign, replatform or domain change
Scope of work
Pre-migration audit
Benchmark of rankings, traffic, links and top pages.
Redirect map
Every valuable old URL mapped to the best new URL.
Post-launch monitoring
Daily checks of crawl errors, indexing and traffic for the first weeks.
Recovery plan
Fast diagnosis and fixes if traffic drops.
Launch checklist
Robots, noindex, canonicals, sitemaps and analytics verified on the day.
Staging review
Templates, content, metadata, schema and internal links checked before launch.
Search Console handling
Change of address and sitemap submissions.
Stakeholder updates
Clear status reports during the critical period.
Get a free migration risk review
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How I work
- Benchmark. Capture the baseline before anything changes.
- Map. Build and test the redirect map.
- Test staging. Find issues before users and Google do.
- Launch. Run the checklist on launch day.
- Monitor. Watch closely and fix quickly.
Migration types and risk
| Type | Risk | Main safeguard |
|---|---|---|
| Design only | Low to medium | Keep URLs and content |
| Platform change | Medium to high | Redirect map and template checks |
| Domain change | High | Change of address and full redirects |
| Site merger | High | Content consolidation plan |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Organic traffic versus baseline
- Redirect coverage
- 404 errors
- Indexing of new URLs
- Rankings of top pages
Why work with Anup Srivastava
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Technical depth
A B.Tech in Information Technology and years of technical SEO mean fixes are specific, not generic advice.
Frequently asked questions
How long does traffic take to recover after a migration?
A well-run migration often sees only a small dip that recovers within weeks. Poorly planned ones can take months.
When should SEO be involved?
At the planning stage, before URLs and templates are fixed.
Should I change URLs during a redesign?
Only when there is a clear benefit. Every URL change adds risk.
Do redirects pass full value?
Permanent redirects pass ranking signals well when they point to the closest equivalent page.
Can you fix a migration that already went wrong?
Often yes. Restoring redirects and fixing technical errors quickly recovers much of the lost traffic.