Template-level schema that is accurate, connected and validated. Structured data (schema markup) describes your pages in a machine-readable vocabulary: who you are, what you offer, prices, reviews, FAQs, authors, events and locations. It helps search engines and AI systems understand content precisely.
Clear, accurate schema supports rich results, knowledge panels and entity understanding. Wrong or misleading schema does the opposite and can trigger manual actions, so it pays to do it carefully.
Quick answer
- What: Structured Data and Schema Markup SEO
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
When businesses call me
- Rich result errors in Search Console
- No schema, or only the default from a plugin
- Schema says something the page does not
- Multiple plugins output conflicting markup
- You run products, events, courses, jobs or local branches
What is included
Schema audit
Every template checked for missing, broken, duplicated or misleading markup.
Schema graph design
A connected graph of Organization, WebSite, WebPage, Person, Service, Product and BreadcrumbList using @id.
Plugin clean-up
Removal of duplicate or conflicting markup from themes and plugins.
Rich result types
Product, Review, FAQ, HowTo, Event, JobPosting, Course, LocalBusiness and Article where eligible.
AI readability
Markup aligned with visible facts so AI systems see one consistent story.
Validation
Rich Results Test and Schema.org validator checks, plus Search Console monitoring.
Documentation
A short guide for your team on keeping markup accurate.
Template implementation
JSON-LD added at template level so new pages are covered automatically.
Get a free schema check of your key templates
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How I work
- Audit. Crawl templates and extract existing markup.
- Design. Plan the graph and the types each template needs.
- Implement. Add JSON-LD in the theme, CMS or tag manager.
- Validate. Test every template and fix warnings.
- Monitor. Watch Search Console enhancements and update as content changes.
Useful schema by business type
| Business | Key types |
|---|---|
| Consultant / agency | Organization, Person, ProfessionalService, Service, FAQPage |
| Local business | LocalBusiness subtype, OpeningHours, Review, GeoCoordinates |
| Ecommerce | Product, Offer, AggregateRating, MerchantReturnPolicy, ShippingDetails |
| Publisher / blog | Article, Person (author), BreadcrumbList, WebSite |
| Education | Course, EducationalOrganization, Event |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Valid items per rich result type
- Errors and warnings in Search Console
- Rich result impressions and clicks
- Templates covered
- Knowledge panel accuracy
Why work with Anup Srivastava
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Own AI search research
Anup builds and runs his own AI search properties, such as The LLM Wiki and SEO Plus GEO, which double as live test beds.
Frequently asked questions
Does schema improve rankings?
Not directly. It improves understanding and can earn rich results, which can lift clicks. Its value for AI systems is in making your facts unambiguous.
Will FAQ schema show stars or dropdowns?
FAQ rich results are now shown for very few sites. The markup is still useful for understanding, but expectations should be realistic.
JSON-LD or microdata?
JSON-LD. It is Google's recommended format and easier to maintain.
Do I need a plugin?
Not necessarily. Template-level JSON-LD is often cleaner and faster than stacking plugins.
Can schema get me penalised?
Markup that misrepresents the page, such as fake reviews, can lead to a manual action. Accurate markup is safe.