Schema designed as a connected graph so search engines and AI systems read one consistent set of facts about you. Structured data (schema markup) describes your pages in a machine-readable vocabulary: who you are, what you offer, prices, reviews, FAQs, authors, events and locations. It helps search engines and AI systems understand content precisely.
Clear, accurate schema supports rich results, knowledge panels and entity understanding. Wrong or misleading schema does the opposite and can trigger manual actions, so it pays to do it carefully.
Quick answer
- What: Structured Data and Schema for AI Search
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
When businesses call me
- Multiple plugins output conflicting markup
- Schema says something the page does not
- You run products, events, courses, jobs or local branches
- No schema, or only the default from a plugin
- Rich result errors in Search Console
What you get
Schema audit
Every template checked for missing, broken, duplicated or misleading markup.
Schema graph design
A connected graph of Organization, WebSite, WebPage, Person, Service, Product and BreadcrumbList using @id.
Validation
Rich Results Test and Schema.org validator checks, plus Search Console monitoring.
Rich result types
Product, Review, FAQ, HowTo, Event, JobPosting, Course, LocalBusiness and Article where eligible.
Plugin clean-up
Removal of duplicate or conflicting markup from themes and plugins.
AI readability
Markup aligned with visible facts so AI systems see one consistent story.
Documentation
A short guide for your team on keeping markup accurate.
Template implementation
JSON-LD added at template level so new pages are covered automatically.
Get a free schema check of your key templates
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How I work
- Audit. Crawl templates and extract existing markup.
- Design. Plan the graph and the types each template needs.
- Implement. Add JSON-LD in the theme, CMS or tag manager.
- Validate. Test every template and fix warnings.
- Monitor. Watch Search Console enhancements and update as content changes.
Useful schema by business type
| Business | Key types |
|---|---|
| Consultant / agency | Organization, Person, ProfessionalService, Service, FAQPage |
| Local business | LocalBusiness subtype, OpeningHours, Review, GeoCoordinates |
| Ecommerce | Product, Offer, AggregateRating, MerchantReturnPolicy, ShippingDetails |
| Publisher / blog | Article, Person (author), BreadcrumbList, WebSite |
| Education | Course, EducationalOrganization, Event |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Valid items per rich result type
- Errors and warnings in Search Console
- Rich result impressions and clicks
- Templates covered
- Knowledge panel accuracy
Why work with Anup Srivastava
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Senior, direct access
You work with Anup directly, not a junior account manager. Strategy and key execution stay with the specialist.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Frequently asked questions
Can schema get me penalised?
Markup that misrepresents the page, such as fake reviews, can lead to a manual action. Accurate markup is safe.
Does schema improve rankings?
Not directly. It improves understanding and can earn rich results, which can lift clicks. Its value for AI systems is in making your facts unambiguous.
JSON-LD or microdata?
JSON-LD. It is Google's recommended format and easier to maintain.
Do I need a plugin?
Not necessarily. Template-level JSON-LD is often cleaner and faster than stacking plugins.
Will FAQ schema show stars or dropdowns?
FAQ rich results are now shown for very few sites. The markup is still useful for understanding, but expectations should be realistic.