Anup Srivastava works with b2b services on international SEO, focusing on the questions managers and decision committees in companies buying services or software actually ask.
Long cycles with several stakeholders; research happens before sales contact, increasingly inside AI tools. Expanding abroad with a single-language site rarely works.
Quick answer
- What: International SEO for B2B Services
- Who: Anup Srivastava, SEO, GEO and AEO specialist with over 13 years in search
- First step: a free consultation and visibility check
- Contact: +91-8840146999 (call or WhatsApp)
Who searches in b2b services, and how they decide
The people you need to reach are managers and decision committees in companies buying services or software.
Long cycles with several stakeholders; research happens before sales contact, increasingly inside AI tools. Proof matters: case studies, named methodologies, certifications and clear pricing models.
| Buyer question | Content that wins it |
|---|---|
| best B2B agencies for lead generation | Clear steps and pricing factors |
| how to choose an ERP vendor | Comparison table and criteria |
| alternatives to a known software provider | Comparison table and criteria |
| pricing models for managed services | Expert explanation with sources |
Content that tends to earn visibility in this sector: solution pages by use case, comparison and alternatives pages, ROI calculators, thought-leadership with original data. Success is measured in qualified leads, demo requests and pipeline influenced.
When businesses call me
- hreflang errors in Search Console
- The wrong country version ranks in each market
- You are planning an expansion and need a structure
- Machine-translated pages that do not convert
- You sell abroad but get almost no organic traffic from target countries
What is included
Market prioritisation
Demand, competition and fit analysis for target countries.
Structure decision
ccTLDs, subdomains or subfolders chosen for your business and resources.
Local search engines
Guidance for Baidu, Naver, Yandex and Seznam where relevant.
hreflang implementation
Correct language and region annotations with return links.
Multilingual AI visibility
Consistent entity facts and answers across languages.
Content localization
Native review of key pages, currencies, units, examples and trust signals.
Get a free international SEO readiness check
Call or WhatsApp +91-8840146999, or send a quick enquiry and get a reply within one working day.
How I work
- Choose markets. Prioritise countries by opportunity and readiness.
- Design structure. Agree URL strategy, hreflang and content governance.
- Localize. Research and adapt content with native speakers.
- Launch and connect. Implement, validate and build local authority.
- Monitor by market. Track visibility, traffic and leads per country.
URL structures for international sites
| Option | Example | Strength | Trade-off |
|---|---|---|---|
| ccTLD | example.de | Strongest local signal | Separate authority per domain |
| Subfolder | example.com/de/ | Shares domain authority | Weaker local signal |
| Subdomain | de.example.com | Flexible hosting | Often treated as separate site |
How success is measured
Every engagement reports on a small set of numbers agreed at the start, so progress is visible and comparable month to month:
- Organic traffic and leads per country
- Correct country version ranking
- hreflang errors
- Localized page conversion rates
- AI visibility per language
Why work with Anup Srivastava
Over 13 years in search
Hands-on SEO since the era of ten blue links, now leading technical SEO and AI search work.
Technical depth
A B.Tech in Information Technology and years of technical SEO mean fixes are specific, not generic advice.
Global, remote-friendly
Based in Delhi NCR, working with clients across India, the Gulf, Europe, North America and Asia Pacific.
Honest promises
No guaranteed rankings or AI citations. You get a clear plan, transparent reporting and work tied to leads.
Frequently asked questions
Do you have experience with b2b services?
The approach is tailored to how managers and decision committees in companies buying services or software research and decide: long cycles with several stakeholders; research happens before sales contact, increasingly inside AI tools. Specific examples and references can be discussed on a call.
Should I use a separate domain for each country?
It depends on budget, brand and team. Subfolders are usually the efficient default; ccTLDs suit businesses with strong local operations.
Can you work across time zones?
Yes. I work remotely from India with overlap for European, Middle Eastern and Asian working hours and scheduled calls for the Americas.
Do I need local search engines?
Only in specific markets: Baidu for China, Naver for South Korea, Yandex for Russian-speaking markets. Elsewhere Google dominates.
What is hreflang?
An annotation that tells search engines which language and country each page targets, so the right version shows to the right user.
Is machine translation enough?
Rarely for important pages. It is a useful first draft, but native review is needed for accuracy, tone and local search terms.